About Explore Minnesota Tourism
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Explore Minnesota Tourism is Minnesota’s state tourism promotion office. It’s mission is to promote and facilitate travel to and within the state of Minnesota. Tourism leverages the state’s tourism investment with increased involvement by the private sector.A council of representatives from the state’s tourism industry connects Explore Minnesota Tourism with tourism businesses and organizations (www.mntourism.org).
Explore Minnesota Tourism is organized into four program areas: Advertising and Marketing; Communications; Operations and Consumer Services and Industry Relations. (See 2006 strategic plan.)
Tourism is a $10 billion industry in Minnesota, a key sector of the state’s economy. The leisure and hospitality industry, a major provider of tourism services, employs more than 230,000 Minnesotans, and employment in this sector is projected to grow by more than 19 percent this decade.
Explore Minnesota Tourism
100 Metro Square
121 7th Place East
St. Paul, MN 55101-2146
Click here for map/directions
